Designing is communicating: 50% of the design process is talking, talking, talking. The defining of the briefing, determining direction, that’s my most important role. You have to sense and sometimes provoke: is what the client asks for really what he wants?
We have to replace beauty, which is a cultural concept, with goodness, which is a humanist concept.
Sometimes that’s the secret of design – When innovation emerges from the littlest details.
The People in business must understand what they can achieve with designers. Designers have to understand that that really must deliver to business not just beautification, or another form of it, but substantial change.
The IDEA is not to live forever it is to create something that will.
A lot of people are afraid to say what they want. That's why they don't get what they want.
If you’re not failing now and again, it’s a sign you’re not doing anything innovative.
I’m not afraid of dying, I’m afraid of not trying.
Sometimes it is the people no one can imagine anything of who do the things no one can imagine.